A.
[ Overview ]
Isabella Masciarelli
Art Director & Brand Designer
Florence, IT | Guadalajara, MX
C.
[ Information ]
About
Born in Guadalajara, Mexico in 2002.
Now based in Florence, Italy, where her design approach has been shaped through a continuous dialogue between cultures, references, and ways of seeing.
Her work moves across brand design, identity systems, and image-making, always grounded in a strong sensitivity to visual meaning and curated aesthetics.
Approach
As an art director and designer, Isabella approaches each project through observation, curation, and refinement. She is drawn to visuals that feel considered rather than overdesigned, trusting composition, typography, and imagery to communicate with clarity and nuance.
Her process begins with understanding context, references, and intention before translating these into structured yet flexible visual systems.
Services
Creative Direction
Art Direction
Photography
Visual Identity
Campaign Concepts
Graphic Design
Set Design
Contact
Based in Florence, IT
- - Available Worldwide - -
info@isamasciarelli.com
@isa.masciarelli
D.
[ Past Projects ]
Archive (Photography)
01.
[ Archive ]
Still Life
Art Direction & Photography
Florence, IT
03/2026
Overview
Still life becomes a way of observing of understanding how objects, textures, and light come together to create quiet narratives. There’s a focus on composition as balance and tension, where every element is intentional but never forced. Working with restraint and sensitivity, the images lean towards atmosphere over perfection capturing a sense of presence, material, and subtle detail. Each frame is an exploration of form, shadow, and texture, inviting a slower, more attentive way of looking.
[ Prev
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01.
[ Archive ]
Still Life
Art Direction & Photography
Florence, IT
03/2026
Overview
Still life becomes a way of observing of understanding how objects, textures, and light come together to create quiet narratives. There’s a focus on composition as balance and tension, where every element is intentional but never forced. Working with restraint and sensitivity, the images lean towards atmosphere over perfection capturing a sense of presence, material, and subtle detail. Each frame is an exploration of form, shadow, and texture, inviting a slower, more attentive way of looking.
[ Prev
1/5
2/5
3/5
4/5
5/5
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Next ]
02.
[ Archive ]
Santa Croce
Art Direction & Photography
Florence, IT
01/2026
Overview
A casual, image-led shoot developed for Antonia Flores, focusing on creating a visual language aligned with her presence as a content creator. The approach was intuitive and observational working with natural light and spontaneous gestures. The direction leaned towards effortlessness and proximity, capturing moments that feel unforced yet considered. Styling and composition were kept minimal to allow attitude, movement, and subtle detail to carry the image. The result is a series that sits between editorial and everyday images that feel immediate, but still intentional in their framing and tone.
[ Prev
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2/5
3/5
4/5
5/5
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Next ]
02.
[ Archive ]
Santa Croce
Art Direction & Photography
Florence, IT
01/2026
Overview
A casual, image-led shoot developed for Antonia Flores, focusing on creating a visual language aligned with her presence as a content creator. The approach was intuitive and observational working with natural light and spontaneous gestures. The direction leaned towards effortlessness and proximity, capturing moments that feel unforced yet considered. Styling and composition were kept minimal to allow attitude, movement, and subtle detail to carry the image. The result is a series that sits between editorial and everyday images that feel immediate, but still intentional in their framing and tone.
[ Prev
1/5
2/5
3/5
4/5
5/5
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Next ]
03.
[ Archive ]
Mediterraneo
Photography
Italia
2024-2026
Overview
An ongoing body of work developed over time, shaped by exploring the Italian coast. Mediterráneo explores light, material, and atmosphere through a series of still and observational images, capturing fragments of everyday life with an editorial sensibility. The project focuses on the relationship between place and perception: how color fades, how surfaces hold time, and how light defines form. Rather than documenting, the images distill moments, quiet compositions that feel both familiar and abstracted. Guided by intuition and repetition, the work builds a visual language rooted in warmth, restraint, and attention. The result is a collection of images that reflect a personal way of seeing, subtle, grounded, and shaped over time.
[ Prev
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2/5
3/5
4/5
5/5
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Next ]
03.
[ Archive ]
Mediterraneo
Photography
Italia
2024-2026
Overview
An ongoing body of work developed over time, shaped by exploring the Italian coast. Mediterráneo explores light, material, and atmosphere through a series of still and observational images, capturing fragments of everyday life with an editorial sensibility. The project focuses on the relationship between place and perception: how color fades, how surfaces hold time, and how light defines form. Rather than documenting, the images distill moments, quiet compositions that feel both familiar and abstracted. Guided by intuition and repetition, the work builds a visual language rooted in warmth, restraint, and attention. The result is a collection of images that reflect a personal way of seeing, subtle, grounded, and shaped over time.
[ Prev
1/5
2/5
3/5
4/5
5/5
|
Next ]
A.
[ Overview ]
Isabella Masciarelli
Art Director & Brand Designer
Florence, IT | Guadalajara, MX
C.
[ Information ]
About
Born in Guadalajara, Mexico in 2002.
Now based in Florence, Italy, where her design approach has been shaped through a continuous dialogue between cultures, references, and ways of seeing.
Her work moves across brand design, identity systems, and image-making, always grounded in a strong sensitivity to visual meaning and curated aesthetics.
Approach
As an art director and designer, Isabella approaches each project through observation, curation, and refinement. She is drawn to visuals that feel considered rather than overdesigned, trusting composition, typography, and imagery to communicate with clarity and nuance.
Her process begins with understanding context, references, and intention before translating these into structured yet flexible visual systems.
Services
Creative Direction
Art Direction
Photography
Visual Identity
Campaign Concepts
Graphic Design
Set Design
Contact
Based in Florence, IT
- - Available Worldwide - -
info@isamasciarelli.com
@isa.masciarelli
D.
[ Past Projects ]
Archive (Photography)
01.
[ Archive ]
Still Life
Art Direction & Photography
Florence, IT
03/2026
Overview
Still life becomes a way of observing of understanding how objects, textures, and light come together to create quiet narratives. There’s a focus on composition as balance and tension, where every element is intentional but never forced. Working with restraint and sensitivity, the images lean towards atmosphere over perfection capturing a sense of presence, material, and subtle detail. Each frame is an exploration of form, shadow, and texture, inviting a slower, more attentive way of looking.
[ Prev
1/5
2/5
3/5
4/5
5/5
|
Next ]
02.
[ Archive ]
Santa Croce
Art Direction & Photography
Florence, IT
01/2026
Overview
A casual, image-led shoot developed for Antonia Flores, focusing on creating a visual language aligned with her presence as a content creator. The approach was intuitive and observational working with natural light and spontaneous gestures. The direction leaned towards effortlessness and proximity, capturing moments that feel unforced yet considered. Styling and composition were kept minimal to allow attitude, movement, and subtle detail to carry the image. The result is a series that sits between editorial and everyday images that feel immediate, but still intentional in their framing and tone.
[ Prev
1/5
2/5
3/5
4/5
5/5
|
Next ]
03.
[ Archive ]
Mediterraneo
Photography
Italia
2024-2026
Overview
An ongoing body of work developed over time, shaped by exploring the Italian coast. Mediterráneo explores light, material, and atmosphere through a series of still and observational images, capturing fragments of everyday life with an editorial sensibility. The project focuses on the relationship between place and perception: how color fades, how surfaces hold time, and how light defines form. Rather than documenting, the images distill moments, quiet compositions that feel both familiar and abstracted. Guided by intuition and repetition, the work builds a visual language rooted in warmth, restraint, and attention. The result is a collection of images that reflect a personal way of seeing, subtle, grounded, and shaped over time.
[ Prev
1/5
2/5
3/5
4/5
5/5
|
Next ]